SUCCESS WITH MOBILE TECHNOLOGY IN THE ENTERPRISE:  MAXIMIZING ROI BY DEFINING STATEGIES FOR IMPLEMENTATION AND DRIVING USER ADOPTION

Successful adoption of mobile technology involves two challenges: technical implementation and driving user adoption. While technical implementation of mobile solutions is getting more straightforward, user adoption challenges can threaten the success of these projects. The solution to these challenges is to understand the nature of technology adoption and absorb these fundamentals into every aspect of the planning and execution of your mobile technology deployment. Our panel will discuss these issues and explore lessons learned and strategies for success in your enterprise.